Genesi

UI Design

Time

Client

Project type

Role

September 2024

Model 5

Automotive UI Design

Designer

Tools

Figma,  After Effects,  VRED

Challenge

Genesi is a one-off supercar designed by Model 5 in 2016 and showcased at Salone dell'Auto in Turin. The car has been meticulously designed to serve as a bold statement of the firm’s evolving design language and cultural ethos. Every detail embodies the brand's commitment to innovation, craftsmanship, and forward-thinking aesthetics, establishing a clear vision for the future. Its sleek lines, dynamic proportions, and avant-garde elements showcase the firm's design philosophy, blending tradition with cutting-edge technology

The UI redesign aimed to modernize its interface while preserving its high-performance ethos and futuristic appeal. This involved reimagining the digital cockpit with a focus on driver-centric functionality, intuitive controls, and cutting-edge aesthetics. Advanced interactive elements were integrated, emphasizing streamlined navigation, real-time performance metrics, and customizable displays to enhance the driving experience. The redesign also introduced refined visual hierarchies and dynamic animations, ensuring a seamless blend of form and function.